YouTube TV

YouTube, the dominant platform for free online video content, embarked on a mission to enhance the viewing experience of premium live TV. What began as a campaign to raise awareness and attract users, swiftly evolved into a strategic partnership where we worked to drive user comprehension and help YouTube TV distinguish themselves from their own brand. Since then, we’ve collaborated closely to further expand their user base through a combination of tactical campaigns and event-based tentpole moments that span digital, social, and everything in between.